Helz Defined is the enterprise of founder and creative director, Heledd Davies.
Born and raised on a rural farm in North Wales, Heledd (Helz) was brought up immersed in the rich Welsh Culture.
This unique upbringing instilled a deep respect for the surrounding nature, which inspired the eco-ethos of the brand. At the time, this was simply not accepted in the mainstream: it was punk rock, it was radical, it was a counterculture of outcasts misunderstood by the masses.
A little more about Helz;
Helz always had a keen passion for art, from creating her first oil pieces in her A-levels to then traveling 2hrs each way to attend the fantastic foundation course at Ellesmere Port, which is where she found her niche within the Contour Fashion industry. To pursue her dreams she backed her bags and moved to Shoreditch, London to study Fashion Contour at the prestigious University of the Arts London, London College of Fashion. A year later she decided to move to Leicester to study at the more established Contour Fashion course at De Montfort University which has been running for over 75 years. Here is where she wrote the dissertation that would lead her to all the answers she'd been looking for to make Helz Defined a reality.